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Short Trend Summary
Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
Non-Game App Spending Soars- Experiences Over Material Goods
- Values-Driven Consumption
- Entertainment
- Photo & Video
- Productivity
- Social Networking
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
Sensor Tower: State of mobile...Non-Game App Spending Soars
Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.