Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
Demand for Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Broadcast Media
- Diversity and Inclusion
- Public Relations
- Brands & Advertising
- Culture
- Media & Information
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
BR: Annual report finalDemand for Authenticity
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.