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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
Building Trust Through Conversation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Customer Relations
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Building Trust Through Conversation
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
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Short Trend Summary
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
The Power of Trust- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing communication
- Brands & Advertising
- Consumer Attitudes
- Media & Information
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
Ipsos: Global trends 10th anniversary...The Power of Trust
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging. 
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Short Trend Summary
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
Authenticity Resonates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Trust
- Content Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
HubSpot: 2024 social trends reportAuthenticity Resonates
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement. 
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Short Trend Summary
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Flexible and Participatory Brands- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Community Engagement
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Gensler: Design forecast 2025Flexible and Participatory Brands
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact. 
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Short Trend Summary
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
Marketing with Real People- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
McKinsey: Contagious IQ download 2024Marketing with Real People
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing. 
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Short Trend Summary
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Collective Creator Marketing Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Artlist: Trend report 2025Collective Creator Marketing Power
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences. 