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Short Trend Summary
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
Luxury Shopper Demographics Shift- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Luxury Goods
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
Ipsos: Snapchat exploring trends in...Luxury Shopper Demographics Shift
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.