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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
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Short Trend Summary
Loyalty programs are shifting from customer retention to customer acquisition tools.
Loyalty Program Growth- The Power of Community and Connection
- Values-Driven Consumption
- Customer Relationship Management
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Statista: Consumer trends 2025Loyalty Program Growth
Loyalty programs are shifting from customer retention to customer acquisition tools. 
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Short Trend Summary
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
Points & Money Budgeting- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Loyalty Programs
- Personal Finance
- Consumer Attitudes
- Finance & Money
- Travel & Tourism
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
Hilton: 2025 trends reportPoints & Money Budgeting
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets. 