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Short Trend Summary
Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
Rule-Breaking Beverages- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Flavored lemonades
- Hopped water
- Non-alcoholic cocktails
- Brands & Advertising
- Business & Commerce
- Food & Drink
Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
Synergy: Soft drinks and non-alcoholic...Rule-Breaking Beverages
Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.