Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• GenAI Value Realization
  • AI-Driven Transformation
  • Cloud Computing
  • Enterprise Software
  • IT Services
  • Business & Commerce
  • Emerging Technology

  Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.

  SPGMI: Big picture 2025 GenAI

  GenAI Value Realization

  Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Cloud Computing, Enterprise Software, IT Services

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Creative ROI Measurement Gap
  • Authenticity and Transparency Reign Supreme
  • Budget Allocation
  • Marketing Analytics
  • Performance Measurement
  • Brands & Advertising
  • Business & Commerce

  Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.

  MMA: The state of creative...

  Creative ROI Measurement Gap

  Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme

  Impact Areas Budget Allocation, Marketing Analytics, Performance Measurement

  Themes Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Business & Commerce
  
  
• Falling Influencer Rates
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Branding
  • Influencer marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.

  Kolsquare: Trends report 2025

  Falling Influencer Rates

  Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Branding, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Social Listening for Performance
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Data Analytics
  • Performance Marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce

  Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

  Hootsuite: Social trends 2025

  Social Listening for Performance

  Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

  • Brands & Advertising
  • Business & Commerce
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Data Analytics, Performance Marketing, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Business & Commerce