Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
Scaled Podcast Advertising- The Power of Community and Connection
- Values-Driven Consumption
- Audience Targeting
- Media Buying
- Podcast Advertising
- Brands & Advertising
- Media & Information
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
Audacy: Share of audio trendsScaled Podcast Advertising
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.