Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Authenticity and Transparency
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand Management
  • Marketing
  • Public Relations
  • Brands & Advertising
  • Consumer Attitudes

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  Sked Social: Trends Report 2025

  Authenticity and Transparency

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand Management, Marketing, Public Relations

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Luxury Brand Authenticity & Values
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand positioning
  • Customer relationships
  • Marketing communications
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.

  Ipsos: Snapchat exploring trends in...

  Luxury Brand Authenticity & Values

  Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand positioning, Customer relationships, Marketing communications

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Evolving Influencer Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Partnerships
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Culture

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  Jack Morton: 5 cultural truths...

  Evolving Influencer Landscape

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture