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Short Trend Summary
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
Social Influence on Luxury- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
Ipsos: Snapchat exploring trends in...Social Influence on Luxury
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.