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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
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Short Trend Summary
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Better Supply Chain- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand Safety
- Media Measurement
- Programmatic Media
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Supply Chain
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust. 
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Short Trend Summary
Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability.
Responsible Gambling as Core Value- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Industry Sustainability
- Player Protection
- Business & Commerce
- Consumer Attitudes
- Sustainability
Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability.
Softswiss: iGaming Trends 2025Responsible Gambling as Core Value
Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability. 
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Short Trend Summary
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Influencers Drive Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Community Building
- Player Acquisition
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Softswiss: iGaming Trends 2025Influencers Drive Trust
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets. 
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Short Trend Summary
As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust.
Ethical AI Governance- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- AI development
- Brand Reputation
- Consumer Trust
- Data Privacy
- Cybersecurity
- Data & Privacy
- Emerging Technology
As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust.
Publicis Media: Future FWD 2025Ethical AI Governance
As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust. 
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Short Trend Summary
Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
Localized Impact: Action Over Words- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Trust
- Community Development
- Corporate Social Responsibility
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
D&AD: Trend reportLocalized Impact: Action Over Words
Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities. 
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Short Trend Summary
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Deepening Creator Partnerships- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Partnerships
- Content creation
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Audacy: Share of audio trendsDeepening Creator Partnerships
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust. 
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Short Trend Summary
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Privacy-First Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Privacy
- Data Analytics
- Digital Advertising
- Brands & Advertising
- Cybersecurity
- Data & Privacy
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Aeroplane 2025: Branding trends reportPrivacy-First Marketing
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust. 