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Short Trend Summary
Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.
Short-Term Focus Tax- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand value
- Financial performance
- Long-term growth
- Brands & Advertising
- Business & Commerce
Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.
Interbrand: Best Global Brands ReportShort-Term Focus Tax
Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.