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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
Brand Fandom Engagement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Branding
- Consumer Engagement
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
YouTube: Trends fandom report 2024Brand Fandom Engagement
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
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Short Trend Summary
Brands are expanding their creator pools to connect with niche audiences and drive broader impact.
Creator Spread Fuels Relevance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Creator Spread Fuels Relevance
Brands are expanding their creator pools to connect with niche audiences and drive broader impact. 
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Short Trend Summary
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Radical Brand Stretching- Experiences Over Material Goods
- Values-Driven Consumption
- Brand strategy
- Innovation
- Market Expansion
- Brands & Advertising
- Business & Commerce
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Kantar: Marketing trends 2025Radical Brand Stretching
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities. 
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Short Trend Summary
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Nostalgia-Driven Consumption- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Storytelling
- Experiential Marketing
- Marketing Campaigns
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Culture
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Tracksuit: Track record 2024Nostalgia-Driven Consumption
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences. 
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Short Trend Summary
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
Saying Less, Doing More- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
Red Antler: 2025 State of...Saying Less, Doing More
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity. 
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Short Trend Summary
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Promotional Provocation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Influencer marketing
- online reputation management
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Mørning: The age of relevancePromotional Provocation
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space. 
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Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture. 