Your trends

• Trend
  Category
  Summary
  Theme
  Report
• IoT Opens Doors For Commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

  • N/A
  eMarketer - Tech Trends 2023

  IoT Opens Doors For Commerce

  IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Generative AI transforms dynamic creative
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

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  eMarketer - Tech Trends 2024

  Generative AI transforms dynamic creative

  Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• The Metaverse Doesn’t Exist
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

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  Wavemaker UK - Growth Trends...

  The Metaverse Doesn’t Exist

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Gaming Fashion
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

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  Wavemaker UK - Growth Trends...

  Gaming Fashion

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Everyone’s an artist with AI
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…

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  Wavemaker UK - Growth Trends...

  Everyone’s an artist with AI

  Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Try it on(line)
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…

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  Wavemaker UK - Growth Trends...

  Try it on(line)

  ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• AI: Top Tech Priority
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and…

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  WARC - The Marketer’s Toolkit...

  AI: Top Tech Priority

  AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Digital Health & Welness
  • Digital Platforms
  • Emerging Technology
  • Health & Wellness

  Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…

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  WARC - The Marketer’s Toolkit...

  Digital Health & Welness

  Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big…

  • Digital Platforms
  • Emerging Technology
  • Health & Wellness
• Metaverse Unfulfilled
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

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  WARC - The Marketer’s Toolkit...

  Metaverse Unfulfilled

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Regulation of AI
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…

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  Reuters - Journalism, Media, and...

  Regulation of AI

  Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual…

  • Emerging Technology
  • Global Challenges
  • Media & Information