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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
The Power of Trust- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing communication
- Brands & Advertising
- Consumer Attitudes
- Media & Information
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
Ipsos: Global trends 10th anniversary...The Power of Trust
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging. -
Short Trend Summary
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Disinformation Security- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Management
- Cybersecurity
- Public Relations
- Cybersecurity
- Emerging Technology
- Media & Information
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Gartner: 2025 top tech trendsDisinformation Security
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.