emerging

Disinformation Security

Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.

Detailed Analysis

The rise of sophisticated disinformation campaigns, fueled by AI-generated content and malicious actors, poses a significant threat to organizations and individuals. Disinformation security focuses on developing and implementing measures to identify and mitigate the spread of false or misleading information. "Disinformation security is designed to help identify what can be trusted." This includes technologies for deepfake detection, impersonation prevention, and reputation protection. The urgency of this trend is underscored by Gartner's prediction that "by 2028, 50% of enterprises will adopt products, services or features specifically to address disinformation security use cases, up from less than 5% in 2024."

Context Signals

Increasing sophistication of deepfake technology Proliferation of misinformation on social media platforms Growing awareness of the impact of disinformation on businesses and society

Edge

Development of AI-powered disinformation detection tools Integration of disinformation security into broader cybersecurity strategies Emergence of blockchain-based solutions for information verification
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TRENDS
By 2028, 50% of enterprises will adopt products, services or features specifically to address disinformation security use cases, up from less than 5% in 2024.