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Short Trend Summary
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with…
IoT Opens Doors For Commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…
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eMarketer - Tech Trends 2023IoT Opens Doors For Commerce
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.… -
Short Trend Summary
Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is…
Generative AI transforms dynamic creative- Digital Platforms
- Emerging Technology
- Global Challenges
Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…
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eMarketer - Tech Trends 2024Generative AI transforms dynamic creative
Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform… -
Short Trend Summary
As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide…
As hype subsides, Web3 gets to work for loyalty.- Business & e-Commerce
- Digital Platforms
- Emerging Technology
As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…
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eMarketer - Tech Trends 2025As hype subsides, Web3 gets to work for loyalty.
As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain… -
Short Trend Summary
Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology…
Blockchain Diet- Emerging Technology
- Global Challenges
- Sustainability
Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…
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CRFC - The Future of...Blockchain Diet
Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment… -
Short Trend Summary
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue…
Alt Meats- Emerging Technology
- Global Challenges
- Sustainability
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue growing in the future. This is one of the current…
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CRFC - The Future of...Alt Meats
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more… -
Short Trend Summary
‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This…
‘Poly Crisis’ in Food Futures- Emerging Technology
- Global Challenges
- Sustainability
‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…
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CRFC - The Future of...‘Poly Crisis’ in Food Futures
‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,… -
Short Trend Summary
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.
Air Travel Resurgence- Emerging Technology
- Sustainability
- Travel
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.
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The New Consumer - Consumer...Air Travel Resurgence
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019… -
Short Trend Summary
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences…
The Metaverse Doesn’t Exist- Digital Platforms
- Emerging Technology
- Entertainment
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…
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Wavemaker UK - Growth Trends...The Metaverse Doesn’t Exist
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a… -
Short Trend Summary
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers…
Looking Back, Moving Forward- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…
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Wavemaker UK - Growth Trends...Looking Back, Moving Forward
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands… -
Short Trend Summary
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand…
To Meme Or Not To Meme- Brands & Advertising
- Emerging Technology
- Media & Information
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that…
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Wavemaker UK - Growth Trends...To Meme Or Not To Meme
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on…