Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Profitability Requirements
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

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  eMarketer - Retail Trends 2023

  Profitability Requirements

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Blockchain Diet
  • Emerging Technology
  • Global Challenges
  • Sustainability

  Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

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  CRFC - The Future of...

  Blockchain Diet

  Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• Alt Meats
  • Emerging Technology
  • Global Challenges
  • Sustainability

  Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue growing in the future. This is one of the current…

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  CRFC - The Future of...

  Alt Meats

  Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• ‘Poly Crisis’ in Food Futures
  • Emerging Technology
  • Global Challenges
  • Sustainability

  ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…

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  CRFC - The Future of...

  ‘Poly Crisis’ in Food Futures

  ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• Air Travel Resurgence
  • Emerging Technology
  • Sustainability
  • Travel

  Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.

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  The New Consumer - Consumer...

  Air Travel Resurgence

  Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019…

  • Emerging Technology
  • Sustainability
  • Travel
• Reframing Economic Crisis As a Catalyst for Sustainability
  • Global Challenges
  • Lifestyle
  • Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

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  Wavemaker UK - Growth Trends...

  Reframing Economic Crisis As a Catalyst for Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…

  • Global Challenges
  • Lifestyle
  • Sustainability
• Return Policies Make or Break Retail Loyalty
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

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  eMarketer - Retail Trends 2023

  Return Policies Make or Break Retail Loyalty

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• The environment: no longer be an afterthought
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…

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  Talkwalkers - Social Media Trends...

  The environment: no longer be an afterthought

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Price vs. Planet. A False Dichotomy
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when it comes to offering affordable, eco-friendly products. To navigate this challenge, marketers should focus on incorporating eco-friendly values into affordable products, making it easier for…

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  WARC - The Marketer’s Toolkit...

  Price vs. Planet. A False Dichotomy

  As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Economics Alter Brand Expectations
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…

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  Shopify - Commerce Trends 2024

  Economics Alter Brand Expectations

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability