current
ESG as Travel Imperative
Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.
Timeframe
near-term
Categories
Subcategories
Detailed Analysis
The report emphasizes the growing importance of environmental, social, and governance (ESG) factors in travel decisions. Travelers are becoming more conscious of the impact of their trips on the environment and local communities. This is leading to a rise in demand for sustainable tourism options, such as eco-friendly accommodations and responsible tour operators. "Development of sustainable tourism models that drive economic and social benefits in the destinations" is becoming a key differentiator for travel businesses. As the report states, "Environmental and social awareness to be shared among the c.2,400 travellers that will be travelling internationally."
Context Signals
Growing awareness of climate change and its impact on tourism
Increasing demand for transparency and ethical practices in the travel industry
Emergence of certifications and standards for sustainable tourism
Edge
Travel companies can differentiate themselves by offering unique and impactful sustainable travel experiences.
Technology can play a key role in measuring and reducing the environmental footprint of travel.
Collaboration between travel businesses, local communities, and NGOs can create more sustainable and equitable tourism models.
