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Trends Categories Travel & Tourism

Your trends

Travel & Tourism 77
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
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Sustainability 64
The Home 9
The Workplace 69
Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Legacy Processes Slow AI
    • AI-Driven Transformation
    • Dining
    • Hospitality
    • Travel
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.

    Publicis Sapient: Guide to Next...
    Legacy Processes Slow AI
    Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
    Impact Areas Dining, Hospitality, Travel
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Voice Assistants Transform Booking
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Dining reservations
    • Travel booking
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.

    Publicis Sapient: Guide to Next...
    Voice Assistants Transform Booking
    AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
    Impact Areas Customer service, Dining reservations, Travel booking
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Digital Identity Personalizes Experiences
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Customer data management
    • Guest experience
    • Loyalty Programs
    • Business & Commerce
    • Data & Privacy
    • Travel & Tourism

    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

    Publicis Sapient: Guide to Next...
    Digital Identity Personalizes Experiences
    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
    Impact Areas Customer data management, Guest experience, Loyalty Programs
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Travel & Tourism
  • Go Getaways & Adventure
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Adventure tourism
    • Outdoor Recreation
    • Travel Agencies
    • Consumer Attitudes
    • Travel & Tourism

    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.

    Hilton: 2025 trends report fact...
    Go Getaways & Adventure
    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
    Impact Areas Adventure tourism, Outdoor Recreation, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Solo Travel & MeMooners
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel Agencies
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

    Hilton: 2025 trends report fact...
    Solo Travel & MeMooners
    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
    Impact Areas Hospitality, Tourism, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Bleisure and Frolleagues
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Business Travel
    • Hospitality
    • Tourism
    • Business & Commerce
    • The Workplace
    • Travel & Tourism

    The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.

    Hilton: 2025 trends report fact...
    Bleisure and Frolleagues
    The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
    Impact Areas Business Travel, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace, Travel & Tourism
  • Flexible Business Models
    • Navigating Global Uncertainty
    • Business Strategy
    • Destination Development
    • Market Diversification
    • Risk management
    • Business & Commerce
    • Travel & Tourism

    The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.

    Google: NextGen travelers and destinations
    Flexible Business Models
    The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
    Impact Areas Business Strategy, Destination Development, Market Diversification, Risk management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Travel & Tourism
  • Maximized Vacation Experiences
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Lifestyle
    • Travel & Tourism

    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

    Hilton: 2025 trends report fact...
    Maximized Vacation Experiences
    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
    Impact Areas Hospitality, Tourism, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  • Emerging Source Market Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Airlines
    • Destination marketing
    • Hospitality
    • Tourism
    • Business & Commerce
    • Travel & Tourism

    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.

    Google: NextGen travelers and destinations
    Emerging Source Market Growth
    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
    Impact Areas Airlines, Destination marketing, Hospitality, Tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Travel & Tourism
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