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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • As hype subsides, Web3 gets to work for loyalty.
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

    • N/A
    eMarketer - Tech Trends 2025
    As hype subsides, Web3 gets to work for loyalty.
    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Retail Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

    • N/A
    eMarketer - Retail Trends 2023
    Retail Media
    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • IoT Opens Doors For Commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

    • N/A
    eMarketer - Tech Trends 2023
    IoT Opens Doors For Commerce
    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Generative AI transforms dynamic creative
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

    • N/A
    eMarketer - Tech Trends 2024
    Generative AI transforms dynamic creative
    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • The Metaverse Doesn’t Exist
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

    • N/A
    Wavemaker UK - Growth Trends...
    The Metaverse Doesn’t Exist
    The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Finding credibility in online communities
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

    • N/A
    Wavemaker UK - Growth Trends...
    Finding credibility in online communities
    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Encounters Not Channels
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…

    • N/A
    Wavemaker UK - Growth Trends...
    Encounters Not Channels
    Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Everyone’s an artist with AI
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…

    • N/A
    Wavemaker UK - Growth Trends...
    Everyone’s an artist with AI
    Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Try it on(line)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…

    • N/A
    Wavemaker UK - Growth Trends...
    Try it on(line)
    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • TikTokCommerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

    • N/A
    eMarketer - Retail Trends 2023
    TikTokCommerce
    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
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