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Short Trend Summary
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic…
Social commerce will rise and fall- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by…
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Talkwalkers - Social Media Trends...Social commerce will rise and fall
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago.… -
Short Trend Summary
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail…
Social ecommerce gets more interactive- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…
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Shopify - Commerce Trends 2027Social ecommerce gets more interactive
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice… -
Short Trend Summary
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting…
Stores Become Experiences- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…
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Shopify - Commerce Trends 2028Stores Become Experiences
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a… -
Short Trend Summary
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools…
B(r)and Togher- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…
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Shopify - Commerce Trends 2032B(r)and Togher
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer… -
Short Trend Summary
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together…
Brand x Brand- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…
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Shopify - Commerce Trends 2034Brand x Brand
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have… -
Short Trend Summary
Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery…
Gamifying Loyalty- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.
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Vertigo - Digital Marketing Trends...Gamifying Loyalty
Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in… -
Short Trend Summary
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events,…
Community Building- Business & e-Commerce
- Digital Platforms
- The Workplace
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…
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Vertigo - Digital Marketing Trends...Community Building
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community… -
Short Trend Summary
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023,…
AI Gets Smarter- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…
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Vertigo - Digital Marketing Trends...AI Gets Smarter
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email… -
Short Trend Summary
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales —…
Create & Deliver Winning Consumer & Customer Experiences- Consumer Attitudes
- Digital Platforms
- Global Challenges
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…
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Accenture - A New Dawn...Create & Deliver Winning Consumer & Customer Experiences
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and… -
Short Trend Summary
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive…
The Press Does Bundling- Brands & Advertising
- Digital Platforms
- Media & Information
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…
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Reuters - Journalism, Media, and...The Press Does Bundling
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such…