Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
Gen Z Values Drive Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Loyalty
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Publicis Sapient: Guide to Next...Gen Z Values Drive Loyalty
Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies. -
Short Trend Summary
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Retail Media Network Expansion- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Publicis Sapient: Guide to Next...Retail Media Network Expansion
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms. -
Short Trend Summary
AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation.
Democratized AI-Powered Creativity- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Content creation
- Digital Media
- Influencer marketing
- Digital Platforms
- Emerging Technology
- Media & Information
AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation.
OMG Futures: The future of...Democratized AI-Powered Creativity
AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation. -
Short Trend Summary
AI is driving the diffusion and atomization of content, blurring lines between formats and leading to a multimedia explosion.
AI-Driven Content Atomization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Content creation
- Digital Platforms
- Media Consumption
- Digital Platforms
- Emerging Technology
- Media & Information
AI is driving the diffusion and atomization of content, blurring lines between formats and leading to a multimedia explosion.
OMG Futures: The future of...AI-Driven Content Atomization
AI is driving the diffusion and atomization of content, blurring lines between formats and leading to a multimedia explosion. -
Short Trend Summary
The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.
“Hawk Tuah” Drives Spitting Trend- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Pop Culture
- Pornography Consumption
- Social Media Trends
- Culture
- Digital Platforms
- Intimacy
The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.
PornHub: 2024 year in review“Hawk Tuah” Drives Spitting Trend
The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social… -
Short Trend Summary
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.
Mobile Dominance Continues- Experiences Over Material Goods
- Mobile Technology
- Pornography Consumption
- Website Design
- Business & Commerce
- Digital Platforms
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.
PornHub: 2024 year in reviewMobile Dominance Continues
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators… -
Short Trend Summary
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
WhatsApp Commerce- Experiences Over Material Goods
- The Power of Community and Connection
- Communication
- Customer service
- E-commerce
- Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
Meta: MX Plan & Go...WhatsApp Commerce
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions. -
Short Trend Summary
Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
Short-Form Video Dominance- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Content creation
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
Meta: Rethinking media mix effectivenessShort-Form Video Dominance
Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness. -
Short Trend Summary
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
Digital Brand Building- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Management
- Digital Advertising
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
Meta: Rethinking media mix effectivenessDigital Brand Building
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement. -
Short Trend Summary
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
Creator Community Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
Kantar: Marketing trends 2025Creator Community Power
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.