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Short Trend Summary
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Bright, Bold Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Bakery
- Beverages
- Desserts
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Synergy: Sweet goods 2025 2026...Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages. -
Short Trend Summary
Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
Holistic Health & Nutrition- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Nutrition
- Wellness
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
Synergy: Nutrition 2025-2026 trend reportHolistic Health & Nutrition
Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein. -
Short Trend Summary
Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
Comforting Classics Elevated- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Food delivery services
- Ready meals
- Restaurants
- Consumer Attitudes
- Food & Drink
Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
Synergy: Ready meals 2025-2026 trend...Comforting Classics Elevated
Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines. -
Short Trend Summary
Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
Bold & Adventurous Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Condiments
- Ready meals
- Snack foods
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
Synergy: Ready meals 2025-2026 trend...Bold & Adventurous Flavors
Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine. -
Short Trend Summary
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
Global Taste Adventures- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Food travel
- Ready meals
- Restaurants
- Consumer Attitudes
- Culture
- Food & Drink
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
Synergy: Ready meals 2025-2026 trend...Global Taste Adventures
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors. -
Short Trend Summary
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Holistic Self-Care Focus- The Power of Community and Connection
- Values-Driven Consumption
- Functional beverages
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Synergy: Soft drinks and non-alcoholic...Holistic Self-Care Focus
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption. -
Short Trend Summary
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
Premium On-the-Go Convenience- Experiences Over Material Goods
- Values-Driven Consumption
- At-home consumption
- Premium mixers
- Ready-to-drink beverages
- Consumer Attitudes
- Food & Drink
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
Synergy: Soft drinks and non-alcoholic...Premium On-the-Go Convenience
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences. -
Short Trend Summary
Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
Rule-Breaking Beverages- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Flavored lemonades
- Hopped water
- Non-alcoholic cocktails
- Brands & Advertising
- Business & Commerce
- Food & Drink
Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
Synergy: Soft drinks and non-alcoholic...Rule-Breaking Beverages
Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages. -
Short Trend Summary
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
Demand for Novelty Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Globally inspired flavors
- Limited-edition beverages
- Seasonal launches
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
Synergy: Soft drinks and non-alcoholic...Demand for Novelty Flavors
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages. -
Short Trend Summary
Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
Holistic Self-Care Coffee- The Power of Community and Connection
- Values-Driven Consumption
- Coffee industry
- Functional beverage market
- Wellness industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
Synergy: Coffee 2025-2026 trend reportHolistic Self-Care Coffee
Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.