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Trends Categories Food & Drink

Your trends

Food & Drink 71
Brands & Advertising 360
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Bright, Bold Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Bakery
    • Beverages
    • Desserts
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.

    Synergy: Sweet goods 2025 2026...
    Bright, Bold Flavors
    Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Bakery, Beverages, Desserts, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Holistic Health & Nutrition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.

    Synergy: Nutrition 2025-2026 trend report
    Holistic Health & Nutrition
    Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Food and beverage, Nutrition, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Comforting Classics Elevated
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food delivery services
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.

    Synergy: Ready meals 2025-2026 trend...
    Comforting Classics Elevated
    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
    • Consumer Attitudes
    • Food & Drink
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Food delivery services, Ready meals, Restaurants
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Bold & Adventurous Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Condiments
    • Ready meals
    • Snack foods
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.

    Synergy: Ready meals 2025-2026 trend...
    Bold & Adventurous Flavors
    Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Condiments, Ready meals, Snack foods
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Global Taste Adventures
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food travel
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.

    Synergy: Ready meals 2025-2026 trend...
    Global Taste Adventures
    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
    • Consumer Attitudes
    • Culture
    • Food & Drink
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Food travel, Ready meals, Restaurants
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Food & Drink
  • Holistic Self-Care Focus
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Functional beverages
    • Non-alcoholic beverages
    • Wellness industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.

    Synergy: Soft drinks and non-alcoholic...
    Holistic Self-Care Focus
    Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Functional beverages, Non-alcoholic beverages, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Premium On-the-Go Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • At-home consumption
    • Premium mixers
    • Ready-to-drink beverages
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.

    Synergy: Soft drinks and non-alcoholic...
    Premium On-the-Go Convenience
    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
    • Consumer Attitudes
    • Food & Drink
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas At-home consumption, Premium mixers, Ready-to-drink beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Demand for Novelty Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Globally inspired flavors
    • Limited-edition beverages
    • Seasonal launches
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Demand for Novelty Flavors
    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Globally inspired flavors, Limited-edition beverages, Seasonal launches
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Holistic Self-Care Coffee
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Coffee industry
    • Functional beverage market
    • Wellness industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.

    Synergy: Coffee 2025-2026 trend report
    Holistic Self-Care Coffee
    Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Coffee industry, Functional beverage market, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
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