current
Premium On-the-Go Convenience
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Despite the focus on convenience, consumers refuse to compromise on quality and taste, even in on-the-go options. The report highlights that "Many consumers now use 'on-the-go' choices to meet their needs on special occasions and social meet-ups*." This creates a demand for premium ready-to-drink beverages that cater to both convenience and sophisticated palates. As consumers reduce spending on dining out, there's an opportunity for soft drinks to provide high-quality, convenient solutions for at-home enjoyment, enhancing the experience of nights in.
Context Signals
Increased demand for convenience
Focus on quality and taste
Reduced spending on dining out
Edge
Rise of premium vending machines offering high-quality beverages on-the-go
Development of sophisticated non-alcoholic cocktail kits for elevated at-home experiences
Subscription services for curated premium beverage deliveries
