emerging
Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The visual appeal of desserts, amplified by social media, is driving a trend towards brighter colors and bolder flavors. The report emphasizes that "the increasing influence of social media on food trends is exaggerating the need for brighter visuals and even bolder flavours." Consumers, especially Gen Z and Millennials, are drawn to interesting and exotic flavor combinations. Inspiration is drawn from outside traditional bakery, such as the beverage market with its floral profiles from gin and cocktails, and incorporating sweet/savory twists with bitter, sour, and umami notes.
Context Signals
Influence of social media on food trends
Preference for exotic flavor combinations among Gen Z and Millennials
Beverage market as a source of flavor inspiration
Edge
Collaborations between pastry chefs and mixologists could lead to innovative dessert cocktails.
Interactive dessert experiences where customers customize their own bold flavor combinations could emerge.
Social media challenges centered around creating visually striking and flavorful desserts could further amplify this trend.
