emerging

Bright, Bold Flavors

Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.

Detailed Analysis

The visual appeal of desserts, amplified by social media, is driving a trend towards brighter colors and bolder flavors. The report emphasizes that "the increasing influence of social media on food trends is exaggerating the need for brighter visuals and even bolder flavours." Consumers, especially Gen Z and Millennials, are drawn to interesting and exotic flavor combinations. Inspiration is drawn from outside traditional bakery, such as the beverage market with its floral profiles from gin and cocktails, and incorporating sweet/savory twists with bitter, sour, and umami notes.

Context Signals

Influence of social media on food trends Preference for exotic flavor combinations among Gen Z and Millennials Beverage market as a source of flavor inspiration

Edge

Collaborations between pastry chefs and mixologists could lead to innovative dessert cocktails. Interactive dessert experiences where customers customize their own bold flavor combinations could emerge. Social media challenges centered around creating visually striking and flavorful desserts could further amplify this trend.
Click to access the source report
Tune in
to all the
TRENDS
The visual appeal of baked goods and desserts has always been important but the increasing influence of social media on food trends is exaggerating the need for brighter visuals and even bolder flavours.