current
Holistic Health & Nutrition
Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The traditional focus on protein supplementation is expanding to encompass a broader spectrum of health and wellness needs. Consumers are increasingly seeking products that address various aspects of their well-being, from gut health to cognitive function. This shift reflects a growing understanding of the interconnectedness of different bodily systems and the importance of a comprehensive approach to nutrition. As the report states, "Consumers are taking an increasingly holistic approach to their health and nutrition."
Context Signals
Growing interest in functional ingredients and scientific claims
Increased demand for products like collagen and greens
Preference for light and fruity flavors
Edge
Potential for personalized nutrition solutions tailored to individual needs and health goals
Opportunities for brands to develop comprehensive product lines that address multiple health concerns
Expansion beyond traditional retail channels into wellness and lifestyle spaces
