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Trends Categories Health & Wellness

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Holistic Health & Nutrition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.

    Synergy: Nutrition 2025-2026 trend report
    Holistic Health & Nutrition
    Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
    Impact Areas Food and beverage, Nutrition, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Blurring Wellness & Sports
    • The Power of Community and Connection
    • Values-Driven Consumption
    • sports nutrition
    • Wellness
    • women's health
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.

    Synergy: Nutrition 2025-2026 trend report
    Blurring Wellness & Sports
    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.
    Impact Areas sports nutrition, Wellness, women's health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Holistic Self-Care Coffee
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Coffee industry
    • Functional beverage market
    • Wellness industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.

    Synergy: Coffee 2025-2026 trend report
    Holistic Self-Care Coffee
    Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
    Impact Areas Coffee industry, Functional beverage market, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Holistic Self-Care Focus
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Functional beverages
    • Non-alcoholic beverages
    • Wellness industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.

    Synergy: Soft drinks and non-alcoholic...
    Holistic Self-Care Focus
    Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
    Impact Areas Functional beverages, Non-alcoholic beverages, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Health and Wellness Expansion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Healthcare
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.

    Publicis Sapient: Guide to Next...
    Health and Wellness Expansion
    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
    Impact Areas Beauty, Healthcare, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Holistic Self-Care & Moderation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol
    • Non-alcoholic beverages
    • Wellness industry
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.

    Synergy: Alcohol 2025-2026 trend report
    Holistic Self-Care & Moderation
    Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
    Impact Areas Alcohol, Non-alcoholic beverages, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Personalized Health & Wellness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Health & Wellness
    • Personalized Nutrition
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.

    Publicis Sapient: Guide to Next...
    Personalized Health & Wellness
    The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.
    Impact Areas Beauty, Health & Wellness, Personalized Nutrition
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Generative AI in Healthcare
    • AI-Driven Transformation
    • Diagnostics
    • Drug Discovery
    • Personalized medicine
    • Research and development
    • Emerging Technology
    • Health & Wellness

    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.

    Publicis Sapient: Guide to Next...
    Generative AI in Healthcare
    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.
    Impact Areas Diagnostics, Drug Discovery, Personalized medicine, Research and development
    Themes AI-Driven Transformation
    Categories Emerging Technology, Health & Wellness
  • Convenience-Driven Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Home diagnostics
    • Patient access
    • Preventive care
    • Retail clinics
    • Telemedicine
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

    Publicis Sapient: Guide to Next...
    Convenience-Driven Healthcare
    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
    Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
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