emerging
Blurring Wellness & Sports
The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.
Timeframe
near-term
Impact areas
Detailed Analysis
The traditional distinction between sports nutrition and general wellness is fading as consumers seek products tailored to their individual needs and lifestyles. "The lines between sports nutrition and general wellness are more blurred than ever as consumers look for a wider range of products tailored to their personalised needs." This convergence presents opportunities for brands to expand their target markets and develop products with broader appeal. Personalized nutrition, particularly for women's health, is a key driver of this trend.
Context Signals
Development of novel formats for nutrition in both ready-to-eat and ready-to-drink categories
Growing interest in health-halo flavors
Increased focus on personalized nutrition solutions
Edge
Integration of technology to track individual health data and personalize product recommendations
Development of targeted nutrition solutions for specific demographics and health conditions
Partnerships between nutrition brands and wellness providers to offer holistic solutions
