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Trends Subcategories Business Strategy

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Indeterminate Technology Shift
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Business Strategy
    • Digital Transformation
    • Innovation
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.

    University of Sydney: 2025 Skills...
    Indeterminate Technology Shift
    Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
    Impact Areas Business Strategy, Digital Transformation, Innovation
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Abundant Media Planning
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Business & Commerce

    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

    WARC: The future of media...
    Abundant Media Planning
    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Blurring Wellness & Sports
    • The Power of Community and Connection
    • Values-Driven Consumption
    • sports nutrition
    • Wellness
    • women's health
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.

    Synergy: Nutrition 2025-2026 trend report
    Blurring Wellness & Sports
    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.
    Impact Areas sports nutrition, Wellness, women's health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Always-On Brand Companionship
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Community Management
    • Customer Loyalty
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

    TikTok: What's Next 2025 Trend...
    Always-On Brand Companionship
    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
    Impact Areas Brand Building, Community Management, Customer Loyalty
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Affordable Dairy Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer goods
    • Dairy Products
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.

    Synergy: Dairy 2025-2026 trend report
    Affordable Dairy Indulgence
    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
    Impact Areas Consumer goods, Dairy Products, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
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