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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Widespread AI Adoption
    • AI-Driven Transformation
    • Cybersecurity
    • Employee Experience
    • Organizational Culture
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI usage at work is exploding, with employees embracing it faster than many organizations.

    Microsoft: 2024 Work Trend Index...
    Widespread AI Adoption
    AI usage at work is exploding, with employees embracing it faster than many organizations.
    Impact Areas Cybersecurity, Employee Experience, Organizational Culture, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Voice Assistants Transform Booking
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Dining reservations
    • Travel booking
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.

    Publicis Sapient: Guide to Next...
    Voice Assistants Transform Booking
    AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
    Impact Areas Customer service, Dining reservations, Travel booking
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Voice AI for CX
    • AI-Driven Transformation
    • Accessibility
    • Customer service
    • Telecommunications
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.

    Zendesk: CX trends 2025
    Voice AI for CX
    Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
    Impact Areas Accessibility, Customer service, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • US Economic Outperformance
    • Navigating Global Uncertainty
    • Global economy
    • Investment Markets
    • US economy
    • Business & Commerce
    • Finance & Money

    Despite the potential negative impacts of tariffs, the US economy is projected to outperform other developed markets, driven by tax cuts, deregulation, and improved business sentiment.

    Goldman Sachs: Macro outlook 2025
    US Economic Outperformance
    Despite the potential negative impacts of tariffs, the US economy is projected to outperform other developed markets, driven by tax cuts, deregulation, and improved business…
    Impact Areas Global economy, Investment Markets, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Unified Audio Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising ROI
    • Campaign Measurement
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

    Audacy: Share of audio trends
    Unified Audio Measurement
    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.
    Impact Areas Advertising ROI, Campaign Measurement, Media Planning
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Unevenly Distributed Future
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Digital Equity
    • Global Marketing
    • Technology Access
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.

    Dentsu: The year of impact...
    Unevenly Distributed Future
    The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.
    Impact Areas Digital Equity, Global Marketing, Technology Access
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Uneven Distribution
    • Navigating Global Uncertainty
    • Digital Access
    • Global markets
    • Regulation
    • Social Equity
    • Technology Adoption
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Uneven Distribution
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    Impact Areas Digital Access, Global markets, Regulation, Social Equity, Technology Adoption
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Transcending Physical Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Digital Marketing
    • Event Marketing
    • Experiential Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.

    Jack Morton: 5 cultural truths...
    Transcending Physical Experiences
    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.
    Impact Areas Digital Marketing, Event Marketing, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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