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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Trailblazer Destination Hotels
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Hospitality
    • Hotel design
    • Business & Commerce
    • Travel & Tourism

    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.

    Amadeus: Globetrender travel trends 2025
    Trailblazer Destination Hotels
    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.
    Impact Areas Destination marketing, Hospitality, Hotel design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Travel & Tourism
  • Total Video Convergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

    Kantar: Marketing trends 2025
    Total Video Convergence
    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Tech Incumbent Resilience
    • AI-Driven Transformation
    • Competition
    • Investment
    • Technology Industry
    • Business & Commerce
    • Emerging Technology

    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.

    Bain: Technology report
    Tech Incumbent Resilience
    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
    Impact Areas Competition, Investment, Technology Industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Synthetic Humans Emergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Education
    • Healthcare
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

    Globant: Tech trends 2025
    Synthetic Humans Emergence
    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.
    Impact Areas Customer service, Education, Healthcare, Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Sustainability Focus
    • Values-Driven Consumption
    • environmental sustainability
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.

    The RealReal: Resale Report 2024
    Sustainability Focus
    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.
    Impact Areas environmental sustainability, Luxury Goods, Resale Market
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Strategic AI Applications
    • AI-Driven Transformation
    • Entertainment
    • Media
    • Technology
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

    Publicis Sapient: Guide to next...
    Strategic AI Applications
    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
    Impact Areas Entertainment, Media, Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Stagnant Impact Investing
    • Values-Driven Consumption
    • Investment strategies
    • Mission-Related Investments
    • Social Impact Bonds
    • Business & Commerce
    • Finance & Money

    Impact investing remains relatively low despite its potential for aligning investments with mission.

    McKinsey: Family philanthropy trends 2025:...
    Stagnant Impact Investing
    Impact investing remains relatively low despite its potential for aligning investments with mission.
    Impact Areas Investment strategies, Mission-Related Investments, Social Impact Bonds
    Themes Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
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