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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Aging Population Shifts Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Healthcare
    • Life Insurance
    • Retirement Planning
    • Business & Commerce
    • Finance & Money

    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.

    McKinsey: Global insurance report 2025
    Aging Population Shifts Demand
    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
    Impact Areas Healthcare, Life Insurance, Retirement Planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • AI Agents with Spending Power
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Cryptocurrency
    • Fintech
    • Payments
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.

    CB Insights: Tech trends 2025
    AI Agents with Spending Power
    AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.
    Impact Areas AI, Cryptocurrency, Fintech, Payments
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • AI and Broader Tech Impact
    • AI-Driven Transformation
    • Business Operations
    • Investment strategies
    • Technology
    • Business & Commerce
    • Emerging Technology

    While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.

    Fidelity: Outlook 2025
    AI and Broader Tech Impact
    While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.
    Impact Areas Business Operations, Investment strategies, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI Exploration and Implementation
    • AI-Driven Transformation
    • Automation
    • Customer Relationship Management
    • Decision-Making
    • Business & Commerce
    • Emerging Technology
    • Food & Drink

    Interest and implementation of AI are surging, driven by the potential for automation, customer insights, and enhanced decision-making, but barriers remain.

    Aptean: F&B industry report UK&I...
    AI Exploration and Implementation
    Interest and implementation of AI are surging, driven by the potential for automation, customer insights, and enhanced decision-making, but barriers remain.
    Impact Areas Automation, Customer Relationship Management, Decision-Making
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Food & Drink
  • AI Mobile Integration Boom
    • AI-Driven Transformation
    • Education
    • Finance
    • Lifestyle
    • Music
    • Photo & Video
    • Productivity
    • Shopping
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly integrating into mobile apps across various sectors, driving a surge in downloads, revenue, and user engagement.

    Sensor Tower: State of mobile...
    AI Mobile Integration Boom
    AI is rapidly integrating into mobile apps across various sectors, driving a surge in downloads, revenue, and user engagement.
    Impact Areas Education, Finance, Lifestyle, Music, Photo & Video, Productivity, Shopping
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AI Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Consumer Technology
    • Digital Services
    • Education
    • Entertainment
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI Powered Daily Life
    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
    Impact Areas Accessibility, Consumer Technology, Digital Services, Education, Entertainment
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI ROI Reset and Refocus
    • AI-Driven Transformation
    • Business Strategy
    • Customer Experience
    • Employee productivity
    • Business & Commerce
    • Emerging Technology

    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

    Forrester: Predictions 2025 B2C CX
    AI ROI Reset and Refocus
    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
    Impact Areas Business Strategy, Customer Experience, Employee productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Augmented Creativity
    • AI-Driven Transformation
    • Advertising
    • Content creation
    • Design
    • Marketing
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.

    Google: Gemini prompt guide for...
    AI-Augmented Creativity
    Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.
    Impact Areas Advertising, Content creation, Design, Marketing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • AI-Driven Search Optimization
    • AI-Driven Transformation
    • Content Marketing
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is transforming search, leading to more zero-click searches and increased importance of optimizing for AI overviews.

    Web FX: 2025 digital marketing...
    AI-Driven Search Optimization
    AI is transforming search, leading to more zero-click searches and increased importance of optimizing for AI overviews.
    Impact Areas Content Marketing, Search Engine Optimization
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI-Driven Social Strategy
    • AI-Driven Transformation
    • Data Analysis
    • Social Media Strategy
    • Strategic Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is being used by social media strategists to enhance efficiency, generate insights, and optimize strategic planning.

    Hootsuite: Social trends 2025
    AI-Driven Social Strategy
    AI is being used by social media strategists to enhance efficiency, generate insights, and optimize strategic planning.
    Impact Areas Data Analysis, Social Media Strategy, Strategic Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
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