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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Algorithms and Blues
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.

    Dentsu Creative: Trends 2025 fragment...
    Algorithms and Blues
    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Always-On Brand Companionship
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Community Management
    • Customer Loyalty
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

    TikTok: What's Next 2025 Trend...
    Always-On Brand Companionship
    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
    Impact Areas Brand Building, Community Management, Customer Loyalty
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AR Reshaping Luxury Experience
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Online retail
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.

    Ipsos: Snapchat exploring trends in...
    AR Reshaping Luxury Experience
    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
    Impact Areas Customer Experience, Online retail, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • B2B Influencer Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • B2B Marketing
    • Lead Generation
    • LinkedIn
    • Thought Leadership
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

    Digital Voices: The State of...
    B2B Influencer Growth
    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
    Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • B2B Tech Spend Increase
    • AI-Driven Transformation
    • Artificial Intelligence
    • B2B Technology
    • Cloud Computing
    • Business & Commerce
    • Emerging Technology

    B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.

    Activate Consulting: Technology and media...
    B2B Tech Spend Increase
    B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.
    Impact Areas Artificial Intelligence, B2B Technology, Cloud Computing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Blurring Wellness & Sports
    • The Power of Community and Connection
    • Values-Driven Consumption
    • sports nutrition
    • Wellness
    • women's health
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.

    Synergy: Nutrition 2025-2026 trend report
    Blurring Wellness & Sports
    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.
    Impact Areas sports nutrition, Wellness, women's health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • BNPL Sector Expansion
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Finance
    • Lending
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.

    Deloitte: Shaping the future of...
    BNPL Sector Expansion
    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.
    Impact Areas Consumer Finance, Lending, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Board-Driven AI Strategy
    • AI-Driven Transformation
    • AI Strategy
    • Investment decisions
    • Organizational Transformation
    • Risk management
    • Business & Commerce
    • Emerging Technology

    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.

    Infosys: Generative AI radar for...
    Board-Driven AI Strategy
    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
    Impact Areas AI Strategy, Investment decisions, Organizational Transformation, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Boutique Experience Disconnects
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Boutique design
    • Customer service training
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces.

    Deloitte: Swiss watch industry insights...
    Boutique Experience Disconnects
    The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces.
    Impact Areas Boutique design, Customer service training, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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