B2B Tech Spend Increase

B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.

Themes

AI-Driven Transformation

Timeframe

near-term

Subcategories

Artificial Intelligence Business Strategy Corporate Strategy Software Development

Impact areas

Artificial Intelligence B2B Technology Cloud Computing

Detailed Analysis

B2B technology spending is expected to increase by $800 billion over the next four years. Cloud-native software and services, along with AI-enabled functionality, are the primary growth drivers. Technology sellers will need to adapt their go-to-market strategies to address shorter sales cycles, fragmented buyer needs, and the growing influence of stakeholders beyond IT departments. "In the next four years, we expect spend on B2B technology (software, devices, and services) to increase by $800B."

Context Signals

$800 billion projected increase in B2B technology spending. Growth driven by cloud and AI. Changing buyer behaviors and shorter sales cycles.

Edge

The rise of 'Everyday AI' will drive demand for practical AI solutions with demonstrable ROI. Integration quality and security will become increasingly important buying criteria. The B2B AI ecosystem will continue to expand, with new tools and platforms enabling greater accessibility and customization.

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Keywords

AI integration cloud computing consumer behavior digital transformation technology adoption

To capture this spend, technology and software sellers will need to develop tailored customer targeting approaches addressing the needs of a broad set of stakeholders, adapt to shorter sales cycles and contract lengths, showcase the product features that buyers prioritize most, and offer AI solutions that move past the hype cycle and demonstrate tangible ROI.

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