emerging
B2B Influencer Growth
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
Timeframe
near-term
Impact areas
Detailed Analysis
The report highlights the significant growth of influencer marketing in the B2B space. While initially slower to adopt this strategy, B2B brands are now recognizing the value of partnering with industry experts and thought leaders to engage professional audiences. "Influencer Marketing for business is growing, with 85% of B2B brands embarking on Influencer Marketing partnerships in 2023." B2B influencers can drive leads, sales, and even product launches. The report also notes the "TikTok-ification of LinkedIn," with short-form video and other social media styles influencing how businesses communicate on the platform.
Context Signals
Jordan Schwarzenberger's success on LinkedIn demonstrates the potential of B2B influencers.
93% of B2B CMOs plan to increase their usage of influencers.
Digital Voices' work with Meta for Business showcases the effectiveness of B2B influencer campaigns.
Edge
Niche B2B influencer communities will emerge around specific industries and professions.
Data-driven measurement and attribution will become increasingly important in B2B influencer marketing.
Virtual events and online communities will play a key role in connecting B2B brands with influencers and their audiences.
