Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
Power of Niche Perspectives- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Content creation
- Social impact
- Brands & Advertising
- Culture
- Digital Platforms
Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
TikTok: What's Next 2025 Trend...Power of Niche Perspectives
Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
-
Short Trend Summary
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
Humor Outperforms Polish- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Personality
- Content Marketing
- Social Media Engagement
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
HubSpot: 2024 social trends reportHumor Outperforms Polish
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement. 
-
Short Trend Summary
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
Shifting Social Media Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
OFCOM: Online nation 2024Shifting Social Media Landscape
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline. 
-
Short Trend Summary
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
Chaos-Driven Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Digital Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
Mørning: The age of relevanceChaos-Driven Content
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation. 
-
Short Trend Summary
Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
Short-Form Video Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
Instagram: Performance playbookShort-Form Video Dominance
Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions. 
-
Short Trend Summary
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
B2B Influencer Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- B2B Marketing
- Lead Generation
- Thought Leadership
- Brands & Advertising
- Business & Commerce
- Digital Platforms
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
Digital Voices: The State of...B2B Influencer Growth
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes. 
-
Short Trend Summary
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
Cluttercore: Friendly Chaos- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Interior Design
- Product Design
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
Depositphotos: Creative trends 2025Cluttercore: Friendly Chaos
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism. 
-
Short Trend Summary
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Content-First Creator-Led Future- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Strategy
- Creator Economy
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Creator IQ: The state of...Content-First Creator-Led Future
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count. 