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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
Heritage-Inspired Design- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Commercial Interior Design
- Craft and Artisan Industries
- Residential Interior Design
- Business & Commerce
- Consumer Attitudes
- Culture
Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
Sherwin Williams: Colormix 2025 lookbookHeritage-Inspired Design
Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color. -
Short Trend Summary
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Audience-Led Brand Education- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Customer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Ok Cool: Gatekeeping information is...Audience-Led Brand Education
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions. -
Short Trend Summary
The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.
Valuing Human Creativity- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Art
- Craftsmanship
- Design
- Technology
- Consumer Attitudes
- Culture
- Emerging Technology
The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.
Nordsjo: Paint Colour Trends 2025Valuing Human Creativity
The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression. -
Short Trend Summary
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
De-Influencing Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Influencer marketing
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
McKinsey: Intersect 2025: The future...De-Influencing Rise
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices. -
Short Trend Summary
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
Stimulating Content over Concentrapment- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Content creation
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
House Captain: StratTape Vol. 2Stimulating Content over Concentrapment
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics. -
Short Trend Summary
Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.
Attitudinal Brand Voice- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Branding
- Marketing
- Brands & Advertising
- Consumer Attitudes
Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.
House Captain: StratTape Vol. 2Attitudinal Brand Voice
Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values. -
Short Trend Summary
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
Gen Z Values Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
DCDX: Gen Z's top 25...Gen Z Values Authenticity
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.