Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Heritage-Inspired Design
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Commercial Interior Design
  • Craft and Artisan Industries
  • Residential Interior Design
  • Business & Commerce
  • Consumer Attitudes
  • Culture

  Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

  Sherwin Williams: Colormix 2025 lookbook

  Heritage-Inspired Design

  Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

  • Business & Commerce
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Commercial Interior Design, Craft and Artisan Industries, Residential Interior Design

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Culture
  
  
• Audience-Led Brand Education
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand strategy
  • Customer Engagement
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.

  Ok Cool: Gatekeeping information is...

  Audience-Led Brand Education

  Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand strategy, Customer Engagement, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Valuing Human Creativity
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Art
  • Craftsmanship
  • Design
  • Technology
  • Consumer Attitudes
  • Culture
  • Emerging Technology

  The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.

  Nordsjo: Paint Colour Trends 2025

  Valuing Human Creativity

  The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.

  • Consumer Attitudes
  • Culture
  • Emerging Technology
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Art, Craftsmanship, Design, Technology

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Emerging Technology
  
  
• De-Influencing Rise
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • E-commerce
  • Influencer marketing
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

  McKinsey: Intersect 2025: The future...

  De-Influencing Rise

  Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, E-commerce, Influencer marketing, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Stimulating Content over Concentrapment
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Content creation
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

  House Captain: StratTape Vol. 2

  Stimulating Content over Concentrapment

  Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Content creation, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Attitudinal Brand Voice
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Branding
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.

  House Captain: StratTape Vol. 2

  Attitudinal Brand Voice

  Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Branding, Marketing

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Gen Z Values Authenticity
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  DCDX: Gen Z's top 25...

  Gen Z Values Authenticity

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes