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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
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Short Trend Summary
AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation.
Democratized AI-Powered Creativity- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Content creation
- Digital Media
- Influencer marketing
- Digital Platforms
- Emerging Technology
- Media & Information
AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation.
OMG Futures: The future of...Democratized AI-Powered Creativity
AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation. 
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Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed. 
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Short Trend Summary
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
Rise of AI Avatars- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Companionship
- Customer service
- Entertainment
- User Interfaces
- Business & Commerce
- Emerging Technology
- Entertainment
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
Infotech: Tech trends 2025Rise of AI Avatars
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction. 
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Short Trend Summary
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Streaming Services
- Digital Platforms
- Emerging Technology
- Media & Information
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era. 
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Short Trend Summary
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
Rise of Creation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Arts and Crafts
- E-commerce
- Education
- Social Media
- Business & Commerce
- Digital Platforms
- Lifestyle
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
The Media Store: Trends 5...Rise of Creation
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI. 
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Short Trend Summary
The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
Board-Driven AI Strategy- AI-Driven Transformation
- AI Strategy
- Investment decisions
- Organizational Transformation
- Risk management
- Business & Commerce
- Emerging Technology
The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
Infosys: Generative AI radar for...Board-Driven AI Strategy
The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality. 
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Short Trend Summary
Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a particular focus on generative AI.
Growing AI Investment- AI-Driven Transformation
- R&D
- Technology Infrastructure
- Venture capital
- Business & Commerce
- Emerging Technology
- Finance & Money
Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a particular focus on generative AI.
G7: Driving factors and challenges...Growing AI Investment
Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a… 
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Short Trend Summary
Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
Content Partnership Gold Rush- AI-Driven Transformation
- The Power of Community and Connection
- Content Licensing
- Generative AI
- Streaming Services
- Business & Commerce
- Digital Platforms
- Entertainment
Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
Dentsu: The year of impact...Content Partnership Gold Rush
Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users. 
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Short Trend Summary
Artificial intelligence (AI) is playing a crucial role in both perpetrating and preventing fraud, leading to a technological arms race in the payments industry.
AI-Driven Fraud Prevention- AI-Driven Transformation
- Navigating Global Uncertainty
- Fintech
- Payments
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Artificial intelligence (AI) is playing a crucial role in both perpetrating and preventing fraud, leading to a technological arms race in the payments industry.
Deloitte: Shaping the future of...AI-Driven Fraud Prevention
Artificial intelligence (AI) is playing a crucial role in both perpetrating and preventing fraud, leading to a technological arms race in the payments industry. 