current
Partnership Gold Rush
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The demand for high-quality content is driving a surge in partnerships and licensing deals between media and technology players. Generative AI platforms are partnering with news and content providers to ensure accuracy and trustworthiness. Streaming services are exploring bundling strategies to address audience churn and financial pressures.
Context Signals
OpenAI is partnering with news organizations to improve its LLMs.
Streaming services are bundling offerings to attract and retain subscribers.
Netflix is piloting service bundles with retailers.
Edge
Partnerships and licensing will fuel the development of AI-powered services and the streaming wars.
Marketers will need to adapt their strategies as audience content consumption patterns change.
Bundling could lead to less audience fragmentation and more unified media planning.
