Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Beyond Subscriber Growth
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • Streaming Services
  • Telecommunications
  • Business & Commerce
  • Digital Platforms
  • Entertainment

  TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

  Publicis Sapient: Guide to next...

  Beyond Subscriber Growth

  TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

  • Business & Commerce
  • Digital Platforms
  • Entertainment
  • AI-Driven Transformation
  • Navigating Global Uncertainty

  Impact Areas Streaming Services, Telecommunications

  Themes AI-Driven Transformation, Navigating Global Uncertainty

  Categories Business & Commerce, Digital Platforms, Entertainment
  
  
• Enhanced Customer Value
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Sports
  • Streaming Services
  • Telecommunications
  • Brands & Advertising
  • Business & Commerce
  • Entertainment

  TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

  Publicis Sapient: Guide to next...

  Enhanced Customer Value

  TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

  • Brands & Advertising
  • Business & Commerce
  • Entertainment
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Sports, Streaming Services, Telecommunications

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Entertainment
  
  
• Partnership Gold Rush
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Content Licensing
  • Generative AI
  • Streaming Services
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

  Dentsu: The year of impact...

  Partnership Gold Rush

  Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Content Licensing, Generative AI, Streaming Services

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Digital Platforms, Emerging Technology, Media & Information
  
  
• Connected TV Scales
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Brand Storytelling
  • Live Sports
  • Streaming Services
  • Video Content
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.

  Dentsu: The year of impact...

  Connected TV Scales

  Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Storytelling, Live Sports, Streaming Services, Video Content

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Partnership Gold Rush
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Content Licensing
  • Generative AI
  • Media Consumption
  • Platform Partnerships
  • Streaming Services
  • Business & Commerce
  • Digital Platforms
  • Emerging Technology

  Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

  Dentsu: The year of impact...

  Partnership Gold Rush

  Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

  • Business & Commerce
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Business & Commerce, Digital Platforms, Emerging Technology
  
  
• Shifting Content Consumption
  • AI-Driven Transformation
  • Values-Driven Consumption
  • Audience Engagement
  • Content creation
  • Streaming Services
  • Consumer Attitudes
  • Emerging Technology
  • Media & Information

  Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

  Kantar: 2025 media trends and...

  Shifting Content Consumption

  Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

  • Consumer Attitudes
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Values-Driven Consumption

  Impact Areas Audience Engagement, Content creation, Streaming Services

  Themes AI-Driven Transformation, Values-Driven Consumption

  Categories Consumer Attitudes, Emerging Technology, Media & Information
  
  
• Streaming Service Stabilization
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Advertising
  • Media Consumption
  • Streaming Services
  • Consumer Attitudes
  • Entertainment

  Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

  DISQO: Consumer trends 2025 report

  Streaming Service Stabilization

  Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

  • Consumer Attitudes
  • Entertainment
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Advertising, Media Consumption, Streaming Services

  Themes Navigating Global Uncertainty, Values-Driven Consumption

  Categories Consumer Attitudes, Entertainment
  
  
• Content Partnership Gold Rush
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Content Licensing
  • Generative AI
  • Streaming Services
  • Business & Commerce
  • Digital Platforms
  • Entertainment

  Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

  Dentsu: The year of impact...

  Content Partnership Gold Rush

  Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

  • Business & Commerce
  • Digital Platforms
  • Entertainment
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Content Licensing, Generative AI, Streaming Services

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Business & Commerce, Digital Platforms, Entertainment
  
  
• Connected TV Scales Up
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Live Sports Broadcasting
  • Streaming Services
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.

  Dentsu: The year of impact...

  Connected TV Scales Up

  Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Live Sports Broadcasting, Streaming Services

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Home Entertainment Growth
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • Entertainment
  • Media
  • Streaming Services
  • Consumer Attitudes
  • Entertainment

  The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

  AlixPartners: 2025 global consumer outlook

  Home Entertainment Growth

  The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

  • Consumer Attitudes
  • Entertainment
  • Experiences Over Material Goods
  • Navigating Global Uncertainty

  Impact Areas Entertainment, Media, Streaming Services

  Themes Experiences Over Material Goods, Navigating Global Uncertainty

  Categories Consumer Attitudes, Entertainment
  
  

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