current
Home Entertainment Growth
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The rise of at-home entertainment options, particularly streaming services, is a significant factor influencing consumer spending decisions. "Globally, the most common reason for consumers spending less on entertainment outside of the home was having less money to spend (36% of responses), followed by “I can watch movies, sport matches, etc. at home” (22% of responses)." This trend is particularly pronounced in certain regions like China, the U.A.E., and Saudi Arabia, where at-home entertainment is cited as a primary reason for reduced spending on out-of-home options.
Context Signals
22% of consumers cite at-home entertainment as a reason for reduced out-of-home spending
Increased availability of streaming services
Pandemic-driven shift towards at-home activities
Edge
Out-of-home entertainment venues may need to offer more immersive and unique experiences to compete with home entertainment.
Bundled offerings combining at-home and out-of-home entertainment could emerge.
Growth in interactive and personalized home entertainment experiences.
