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Short Trend Summary
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
Fan-Driven Pop Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Media
- Pop Culture
- Culture
- Digital Platforms
- Entertainment
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
YouTube: Trends fandom report 2024Fan-Driven Pop Culture
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
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Short Trend Summary
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Strategic AI Applications- AI-Driven Transformation
- Entertainment
- Media
- Technology
- Telecommunications
- Business & Commerce
- Emerging Technology
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Publicis Sapient: Guide to next...Strategic AI Applications
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies. 
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Short Trend Summary
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Total Video Convergence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Kantar: Marketing trends 2025Total Video Convergence
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies. 
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Short Trend Summary
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
Rise of Digital Franchises- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Gaming
- Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
YouTube: Global trends reportRise of Digital Franchises
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises. 
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Short Trend Summary
Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
Video Podcasts Ascend- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Media
- News
- Politics
- Culture
- Digital Platforms
- Media & Information
Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
YouTube: Global trends reportVideo Podcasts Ascend
Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance. 
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Short Trend Summary
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
Rejection of Excess- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Manufacturing
- Media
- Retail
- Technology
- Consumer Attitudes
- Media & Information
- Sustainability
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
The Media Store: Trends 5...Rejection of Excess
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices. 
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Short Trend Summary
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Rise of Entertainment Brands- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- Brand Building
- Consumer goods
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Smallworld: How brands win in...Rise of Entertainment Brands
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share. 
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Short Trend Summary
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Decline of Traditional Media- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Digital Marketing
- Media
- Television
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Smallworld: How brands win in...Decline of Traditional Media
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels. 
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Short Trend Summary
The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.
Democratized Blockbuster Content- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Content Marketing
- Digital Platforms
- Entertainment
- Media
- Brands & Advertising
- Entertainment
- Media & Information
The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.
Smallworld: How brands win in...Democratized Blockbuster Content
The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content. 
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Short Trend Summary
AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.
Ubiquitous Artificial Intelligence- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Content creation
- Customer service
- Marketing
- Media
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.
Publicis Media: Future FWD 2025Ubiquitous Artificial Intelligence
AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection. 
