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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.
Novelty and Limited Editions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcoholic beverages
- Marketing and branding
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.
Synergy: Alcohol 2025-2026 trend reportNovelty and Limited Editions
Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…