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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
Creative ROI Measurement Gap- Authenticity and Transparency Reign Supreme
- Budget Allocation
- Marketing Analytics
- Performance Measurement
- Brands & Advertising
- Business & Commerce
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
MMA: The state of creative...Creative ROI Measurement Gap
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
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Short Trend Summary
Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.
Mid-Tier Creator ROI Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Campaign Strategy
- Creator Selection
- Brands & Advertising
- Business & Commerce
Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.
Creator IQ: The state of...Mid-Tier Creator ROI Rise
Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers. 
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Short Trend Summary
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
Creator Compensation Complexity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Creator Relationships
- Industry Standards
- Brands & Advertising
- Business & Commerce
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
Creator IQ: The state of...Creator Compensation Complexity
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency. 
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Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance. 