Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Audience-Led Brand Education
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand strategy
  • Customer Engagement
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.

  Ok Cool: Gatekeeping information is...

  Audience-Led Brand Education

  Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand strategy, Customer Engagement, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Generative AI in Tech Services
  • AI-Driven Transformation
  • AI Implementation
  • Customer Engagement
  • Tech Services
  • Business & Commerce
  • Emerging Technology

  Tech service providers are leveraging generative AI to improve their operations and service delivery, while also helping clients adopt and scale AI solutions.

  Bain: Technology report

  Generative AI in Tech Services

  Tech service providers are leveraging generative AI to improve their operations and service delivery, while also helping clients adopt and scale AI solutions.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas AI Implementation, Customer Engagement, Tech Services

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Evolving B2B Events
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Customer Engagement
  • Event Marketing
  • Lead Generation
  • Business & Commerce
  • Digital Platforms

  B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

  B2B Group: B2b media in...

  Evolving B2B Events

  B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer Engagement, Event Marketing, Lead Generation

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Digital Platforms
  
  
• Rise of Conversational Commerce
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Conversion Optimization
  • Customer Engagement
  • Messaging Apps
  • Personalized Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.

  Smartly: Digital Advertising Trends 2025

  Rise of Conversational Commerce

  Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Conversion Optimization, Customer Engagement, Messaging Apps, Personalized Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes