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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Connected TV Scales Stories- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Storytelling
- Sports Broadcasting
- Streaming Advertising
- Brands & Advertising
- Digital Platforms
- Entertainment
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Dentsu: The year of impact...Connected TV Scales Stories
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
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Short Trend Summary
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Connected TV Scales- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Brand Storytelling
- Live Sports
- Streaming Services
- Video Content
- Brands & Advertising
- Digital Platforms
- Entertainment
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Dentsu: The year of impact...Connected TV Scales
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities. 
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Short Trend Summary
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Nostalgia-Driven Consumption- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Storytelling
- Experiential Marketing
- Marketing Campaigns
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Culture
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Tracksuit: Track record 2024Nostalgia-Driven Consumption
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences. 
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Short Trend Summary
Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
Fashion-tainment Focus- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Brand Storytelling
- Event production
- Experiential Marketing
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
Karla Otto: SS25 womenswear roundupFashion-tainment Focus
Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence. 
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Short Trend Summary
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
Elevating the Everyday: Relatable Stories- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Audience Engagement
- Brand Storytelling
- Filmmaking
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
D&AD: Trend reportElevating the Everyday: Relatable Stories
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters. 