Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Chain Reaction Disruptions
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Consumer Trust
  • Food Security
  • Food supply chains
  • Global Trade
  • Brands & Advertising
  • Business & Commerce
  • Food & Drink

  Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.

  Mintel: 2025 global food and...

  Chain Reaction Disruptions

  Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.

  • Brands & Advertising
  • Business & Commerce
  • Food & Drink
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Consumer Trust, Food Security, Food supply chains, Global Trade

  Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Food & Drink
  
  
• Generative AI Trust & Transparency
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Advertising
  • Consumer Trust
  • Marketing
  • Brands & Advertising
  • Data & Privacy
  • Emerging Technology

  Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

  Kantar: Marketing trends 2025

  Generative AI Trust & Transparency

  Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

  • Brands & Advertising
  • Data & Privacy
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Advertising, Consumer Trust, Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Data & Privacy, Emerging Technology
  
  
• Authenticity Resonates
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Consumer Trust
  • Content Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

  HubSpot: 2024 social trends report

  Authenticity Resonates

  Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Consumer Trust, Content Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Ethical AI Governance
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • AI development
  • Brand Reputation
  • Consumer Trust
  • Data Privacy
  • Cybersecurity
  • Data & Privacy
  • Emerging Technology

  As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust.

  Publicis Media: Future FWD 2025

  Ethical AI Governance

  As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust.

  • Cybersecurity
  • Data & Privacy
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas AI development, Brand Reputation, Consumer Trust, Data Privacy

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Cybersecurity, Data & Privacy, Emerging Technology