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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
Accountability and Provenance- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Compliance
- Supply Chain Management
- Sustainability
- Business & Commerce
- Global Challenges
- Sustainability
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
University of Sydney: 2025 Skills...Accountability and Provenance
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
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Short Trend Summary
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
Tech-Enabled Alcohol- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Alcohol retail
- Personalized Marketing
- Product Development
- Supply Chain Management
- Business & Commerce
- Emerging Technology
- Food & Drink
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
Kantar: The future of alcoholTech-Enabled Alcohol
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry. 
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Short Trend Summary
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Ambient Invisible Intelligence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Retail
- Supply Chain Management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Gartner: 2025 top tech trendsAmbient Invisible Intelligence
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights. 
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Short Trend Summary
Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.
Customer-Centric Supply Chains- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- B2B Services
- Customer service
- E-commerce
- Supply Chain Management
- Business & Commerce
- Consumer Attitudes
Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.
EY: 10 tendencias emprendimiento 2025Customer-Centric Supply Chains
Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs. 
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Short Trend Summary
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
Intense Market Competition- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Models
- Customer service
- Product Development
- Supply Chain Management
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
ECIIA: Asia Pacific risk in...Intense Market Competition
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior. 
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Short Trend Summary
Climate change is becoming a major concern, driving regulatory changes, impacting business models, and requiring increased sustainability reporting.
Climate Change Risk- Navigating Global Uncertainty
- Values-Driven Consumption
- Business Models
- Regulatory Compliance
- Supply Chain Management
- Sustainability Reporting
- Business & Commerce
- Global Challenges
- Sustainability
Climate change is becoming a major concern, driving regulatory changes, impacting business models, and requiring increased sustainability reporting.
ECIIA: Asia Pacific risk in...Climate Change Risk
Climate change is becoming a major concern, driving regulatory changes, impacting business models, and requiring increased sustainability reporting. 
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Short Trend Summary
Sustainability is becoming a key driver, with companies focusing on environmental responsibility and resource optimization.
Sustainable Pharma Practices- Navigating Global Uncertainty
- Values-Driven Consumption
- Environmental Impact
- Pharmaceutical Operations
- Supply Chain Management
- Business & Commerce
- Health & Wellness
- Sustainability
Sustainability is becoming a key driver, with companies focusing on environmental responsibility and resource optimization.
ASPID: Trends pharma 2025Sustainable Pharma Practices
Sustainability is becoming a key driver, with companies focusing on environmental responsibility and resource optimization. 
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Short Trend Summary
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Ethical and Sustainable Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Consumer Behavior
- Supply Chain Management
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Sustainability
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Aeroplane 2025: Branding trends reportEthical and Sustainable Marketing
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability. 