emerging

Accountability and Provenance

Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.

Detailed Analysis

Sustainability concerns, decarbonization efforts, and increasing regulation are pushing organizations to think beyond their immediate boundaries and consider the entire system. The report highlights that "We need to rethink accountability." This involves tracking the provenance of materials, carbon emissions, and the broader impact of products and services. This shift presents opportunities for collaboration and cost reduction, but also requires new skills in tracking, tracing, and reporting.

Context Signals

Rise of ESG concerns Increasing consumer awareness of environmental and social impact New regulations like the EUDR

Edge

Development of new technologies for provenance tracking and transparency Emergence of new business models based on circular economy principles Increased collaboration across the value chain
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TRENDS
Consumers are more and more conscious of their impact on the environment and society. That means they seek more information not only about the origins, materials and manufacturing processes behind the products they purchase, but also the values and ethics behind the services and technologies they use.