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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
Accountability and Provenance- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Compliance
- Supply Chain Management
- Sustainability
- Business & Commerce
- Global Challenges
- Sustainability
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
University of Sydney: 2025 Skills...Accountability and Provenance
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
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Short Trend Summary
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
Inelegant Energy Transition- Navigating Global Uncertainty
- Business Strategy
- Energy
- Sustainability
- Business & Commerce
- Global Challenges
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
University of Sydney: 2025 Skills...Inelegant Energy Transition
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions. 
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Short Trend Summary
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Value-Driven Protein Choices- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Nutrition
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Synergy: Nutrition 2025-2026 trend reportValue-Driven Protein Choices
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products. 
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Short Trend Summary
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Smarter Spending & Value- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Packaged Goods
- Food retail
- Ready meals
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Synergy: Ready meals 2025-2026 trend...Smarter Spending & Value
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals. 
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Short Trend Summary
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
Affordable Indulgence- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Foodservice
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
Synergy: Sweet goods 2025 2026...Affordable Indulgence
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures. 
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Short Trend Summary
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Strategic AI Applications- AI-Driven Transformation
- Entertainment
- Media
- Technology
- Telecommunications
- Business & Commerce
- Emerging Technology
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Publicis Sapient: Guide to next...Strategic AI Applications
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies. 
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Short Trend Summary
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Sustainable Device Lifecycles- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Electronics
- Technology
- Business & Commerce
- Sustainability
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Publicis Sapient: Guide to next...Sustainable Device Lifecycles
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs. 
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Short Trend Summary
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Holistic Self-Care & Moderation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Synergy: Alcohol 2025-2026 trend reportHolistic Self-Care & Moderation
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption. 
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Short Trend Summary
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
Rule-Breaking Flavor Innovation- Experiences Over Material Goods
- Values-Driven Consumption
- Beer
- Cocktails
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
Synergy: Alcohol 2025-2026 trend reportRule-Breaking Flavor Innovation
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages. 
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Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. 
